Shopping for style
While on my festive break I read an article by Forbes Magazine published online on December the 6th 2016. The article was about the "Top 10 Business Trends That Will Drive Success in 2017". There are actually a bunch of important lessons in there for business, it's worth a read.
Number one was "Subject Matter Experts (SME) become the New Rainmakers". SME's will drive growth in top performing companies. It then went on to say that, SME's will drive growth in top performing companies.
SME's are people who have a deep understanding of their subject matter.
With the world changing due to ongoing advances in technology, we are likewise changing how we buy products and services. We can buy;
- Through a salesperson in a brick and mortar retailer.
(Just recently, Macy's a renowned American department store announced it will cut over 10,000 jobs & 68 stores in 2017).
- Or through an SME.
It's not enough these days, for a shop to leave you to your own devices, to choose your items, or to fail to offer expertise in their area, you may as well shop online.
A salesperson has a mission to sell something to you.
An SME has a mission to use their knowledge and skills so that you, the customer, have all their needs and wants met before the transaction is completed.
Who would you rather speak to?
The SME in the fashion and style industry are image consultants.
An accredited image consultant is trained in style and fashion. We offer an holistic approach in this area and assist clients with their overall look, to make your shopping more productive.
The benefits of shopping with an SME are demonstrated in the case study below.
As an Image Consultant, I take the time to get to know my client, their lifestyle, what they already have in their wardrobe and their personality so that with my advice the client will reap the benefits of projecting themselves in the best possible way everyday. They end up saving a lot of money, time and frustration in the future as well.
Style for You is your Subject Matter Expert in the fashion and style field. We provide services to individuals and organisations so that they can project their best possible image and make this area of their life much easier and more effective.
If you would like more information about my consultations and style programs please click on the link to my website.