The importance of having a professional website for your business
Whether or not you want to sell products online, having a website is essential for your business. People around the world spend hours each day on the internet through various different devices.
We have become accustomed to accessing information wherever and whenever we want it, so it is becoming increasingly common for people to check out a brand online before they decide on a purchase.
If a potential customer does this but can’t find any sign of you on the web, then they are more likely to be put off and go to one of your competitors that does have a website.
Hopefully, you already know how having a website can benefit your business, but just in case you still aren’t convinced, here are a few key reasons:
Having a website allows customers and potential customers to find out more information about your brand and products, helping to inform their decision of whether to buy from you or not. People are more likely to buy from a company when they know something about them first.
Your website adds credibility to your business because it shows that you are serious about what you do. It could also make you look like a bigger and more successful company than in reality because some smaller businesses still don’t have business websites.
Your website stays open even when you don’t. This means that even out of your regular business hours, your prospects can find out more about you, discover your location, how to get in touch with you, and even buy from you if you run an e-commerce website. So, your website brings in leads and sales even when you are not working.
Having a website allows you to reach a wider clientele because people all around the world will be able to access your site. This means you aren’t limited to the small locality where your physical shop is located, if you have one, giving you access to a lot more potential customers.
So, whether or not you need a website for your business shouldn’t really be the question, because the answer is most certainly, yes.
However, one question still remains – “Should I hire a professional website designer or create a website myself?” Platforms such as Wordpress allow you to design a website for little to no cost.
If you have knowledge of web development and web design, then this could be a great option and a way of saving you some money, but you need to think about the quality of your website. Will a DIY website do your business justice?
When creating a website, it’s important that its design, functionality and content are all up to a high standard. Here are some of the key things a professional website can do for your business:
If your website looks professional, then this will reflect positively on your business, giving people the impression that your business is professional and, therefore, trustworthy. If your website is poorly designed, contains spelling mistakes or just doesn’t look the part, then people will assume that your business is similarly amateurish.
A professionally designed website created with your branding at the forefront will really help people to remember who you are. When they see your logo or branded colours elsewhere, they should instantly recognise it and connect the two together, helping to keep your brand firmly in their mind.
The development, design and content of your website all contribute towards the way it is optimised for search engines. Google’s algorithms for identifying websites in their searches contain hundreds of rules that are constantly evolving, so optimising your website is a very complex task. A professional website should be created with this in mind, making it more likely that people can find your website when they search.
If your website is replete with broken links, poorly formatted text, low-resolution images, and a confusing way of navigating around the website, then this is going to put people off when they land on your website.
A professionally designed website will be inviting to the user and will encourage them to stay on the site, take a look around, read more of your content or browse and purchase your products.
Since your website is so important to your business, it is imperative that it looks professional and that it works properly.
If you are in any doubt about your ability to create a high-quality website design, then hiring a professional is probably your best answer. Having a website designed doesn’t have to break the bank these days, either, and there are plenty of reasonably-priced website packages for small businesses.
You don’t need an extravagant website with dozens of pages to do the job; an effectively designed one-page or three-page website will serve you much better than a poorly designed website with 100 pages.
Mad Cat Marketing